个人简介及工作经历：

易品，博士，珠海科技学院旅游与公共管理学院专任教师。

一、承担课程

系统讲授《会展接待实务》、、《会展管理概论》、《会展市场营销》、《管理沟通》、《跨文化交流》等课程。

二、研究方向

会展管理、会展营销

三、主要科研及教学成果

（一）发表论文

1. Yi, P., & Gao, L. (2025). Beyond the Dyad: Mapping Multi-Stakeholder Value Co-Creation within the Trade Show Ecosystem. The 7th International Conference on Events, Beijing, China, September 17-19, 2025.  

2. Yi, P., & Weber, K. (2023). Resource Integration Practices For Value Co-Creation In Trade Shows: A Service Ecosystem Perspective. The 28th Annual Graduate Student Research Conference in Hospitality and Tourism, Orange, CA, USA, January 5–7, 2023.  

3. Weber, K., & Yi, P. (2022), ‘Exhibitions’ in D. Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing. https://doi.org/10.4337/9781800377486.exhibitions

四、联系方式

yipin@zcst.edu.cn